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Since the introduction of our retail brand in the Bangladeshi market in 1991, Pride Limited has strived to build upon it’s commitment of delighting Bangladeshi consumers with the best quality textile products, at the most affordable prices, and manufactured in our own facilities with highest quality assurance and compliance. Thus, by 2018 the Pride Limited network has expanded to around a 100 stores and has been established as a pioneer and top lifestyle retailer in Bangladesh. Market Pride Limited currently operates in the country of Bangladesh, with over an estimated 100 stores. The Bangladeshi retail market is relatively young, but it is highly competitive due to rising demand for international quality apparel and other consumer products, and due to the growing population of young customers with increasing discretionary income to spend. At this current time, the Pride Limited network of 100 stores has over 1500 employees nationwide in sales, manufacturing and administration, and is present in every major Bangladeshi city. Achievements Pride Limited is proud to be a recipient of the award for ‘Brand Excellence in Retail Sector' by the World Brand Congress in Singapore in July 2014. Urban Truth, a venture of Pride Limited, has also received an award for ‘Emerging Brand’ by the World Marketing Congress. We also have the distinction of bringing organized retail into Bangladesh at a time when the retail industry had no key players and had an unregulated environment. Our position as a pioneer apparel brand for the greater Bangladeshi market is a marked achievement for us.

YOUR PRIVACY AND THE SECURITY OF YOUR PERSONAL INFORMATION IS VERY IMPORTANT TO US Pride Limited & Urban Truth (concern of Pride Group) value our customers and visitors to our Websites and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Websites hosted in the United States, namely, www.pride-limited.com and www.urban-truth.com (collectively, the "Websites"), and to our fashion marketing and sales activities, including sales through our store locations, in Bangladesh under our brands Pride Limited and Urban Truth. This Privacy Policy protects consumers providing information through our Websites and stores and is not designed to protect business information. By using our Websites or providing information to us at our stores, you consent to the collection and use of your personal information.